9 Emerging Trends That Will Rule The Ecommerce World In 2022
As per the latest reports of the US department of commerce, 21.1% of the overall retail was accounted for by e-commerce in 2020. The pandemic opened a new door for many e-commerce enterprises that feature high in terms of ecommerce websites ranking.
Now that e-commerce has gained mainstream significance, it will continue to expand and evolve over the next years. This article talks about some of the most fascinating e-commerce trends that will rule in 2022 and beyond.
- Video engagement
The majority of customers prefer to watch a video over reading long product descriptions as video content is easy-to-digest and engaging at the same time. In addition, video marketing is accessible and dynamic and is considered a prospect to display social proof.
- AI-based personalization
AI closely inspects customer behavior and provides accurate product-related insights including timely product suggestions to customers. Incorporating AI personalization features into your e-commerce website is important for business too, apart from being a trend. AI monitors the customer reaction towards different marketing tactics to keep track of their purchase patterns, which helps deeply understand the customers.
- Voice search
Around 27 percent of internet users use voice search for web search. Voice search generally relies on the web search history of the user and provides them with the most accurate results. The updated version of voice search has built-in features to detect different accents and show the top suggestions. Furthermore, many customers prefer the contactless option to shop; hence, it is of utmost importance to update your site speech-query friendly.
- Visual search
The introduction of visual search to e-commerce platforms has increased the sale rate and web traffic considerably. Visual search makes the entire browsing process easy; all you have to do is just click and upload the product image you wish to shop; the website would show the most accurate or maybe even the exact product. This feature has the potential to elevate the user experience of your website, which in turn increases web traffic.
- Influencer marketing
It may not always be easy to familiarise your brand with the right target audience. But influencer marketing has made this task effortless and is the best-proven way to reach the target audience in a limited time frame. 74% of customers rely on their favorite social media influencers to get the right product. Therefore, collaborating with a micro or macro influencer could drive in hectic amount of website traffic in a lesser time. Influencer marketing can be done along with other marketing strategies like live streaming.
- Omnichannel marketing strategy
The primary objective of the omnichannel strategy is to provide the same information about the product pricing, user journey, stock availability, promotion on all platforms. By ensuring consistency across channels, the customer journey turns less complex. Approximately 98% of consumers in the united stated are observed to switch devices in a single day which clearly implies that customers take different channels and devices on their purchase journey. The omnichannel strategy enables users to resume their journey from any device seamlessly.
- Cognitive virtual assistants
Every company has its own operational challenges, but lack of customer support is the most common problem. Cognitive virtual assistants help clients with their quires and provide support around the clock. In addition, Chatbots backed by artificial intelligence and equipped with NLP ensure answering customer queries swiftly and directly.
- Visual consultation
Product demonstrations aid the customers in making better purchase decisions. Visual consultation offers human interaction where people can ask questions and solve their queries in real-time. Visual consultation can boost the sales rate and web traffic by providing the most satisfactory service for those visiting the website.
- Live streaming commerce
Live streaming is another trend that has been in the e-commerce industry for the past few years. The live streaming marketing strategy is prevalent and accepted by the majority in the United States of America and China. The brands live stream about their products and services where the consumers get the opportunity to interact and get to know more about the product. Some streaming platforms even provide the customers direct shopping options like ‘swipe up to buy. Live streams generally happen on television, the company’s website, social media, or mobile app.